The UK Tea Council in association with the FAO are developing a world strategy that will increase the sales of tea as a generic product, rather than individual brands.
Tanganda was at the forefront of the research, as Zimbabwe was chosen (along with Spain , Indonesia and Czech Republic) as a country of initial research on the impact of a tea-and-health marketing campaign. The results were quite encouraging in Zimbabwe, as the research did show a greater awareness of tea being a healthy drink after the end of the eighteen-month-long campaign. Tanganda backs international tea campaign circle. Click here for more
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